Staff and shoppers had to be evacuated after a fire broke out on the 5th floor of the historic Primark Bank Buildings in the Castle Street/Royal Avenue area of Belfast.
Currently 14 fire appliances and 80 firefighters are attending the blaze which is believed to have started shortly after 11am.
In videos shared on social media, flames can be seen bellowing from lower parts of the building.
A spokesperson for the Northern Ireland Fire and Rescue service tweeted saying the incident is likely to continue throughout the day also advising residents and businesses in the City Centre to keep windows and doors closed.
It’s understood the high street store was seeking to hire 100 new employees following an 30,000 sq ft extension to the rear of the property at a cost of £30m.
Motorists are asked not to use Bridge Street, High Street, Castle Street, Queens Street, Royal Avenue and North Street to allow fire crews to deal with the blaze.
Irelands first Super Budget easyHotel has opened it’s doors to welcome guests this week, With an investment of £5 million, 60 jobs have been created during construction work which began on the 200 year old building Dax House over 18 month ago.
David Crowe and Kevin Baird, the two men behind this first super budget hotel in Belfast, are keen to point out that although a low cost option it won’t skimp on quality. The easyHotel model is designed to cater for the increasing number of travellers who want simple comfort, a central location and great value to allow them to get out to explore all the experiences cities have to offer.
Speaking about the hotel during construction, David said; “We believe Belfast is ready for this hotel and this brand. As a super budget hotel I’m very proud of the quality of this hotel, which will offer rooms at a reasonable price.
easyHotel Belfast has 81 bedrooms across four floors, free WIFI throughout, with the option of family rooms, double rooms, superior rooms and wheelchair accessible rooms. All bedrooms are air-conditioned, fully heated and have en-suite showers. TV, luggage storage, early check-in and late check-out are available at an additional cost.
The easyHotels brand is already well established across the UK and Europe with hotels in London, Manchester and Barcelona.
The easyHotel model follows easyJet where transactions are online or via mobile app. Book online easyhotel Belfast or booking.com
Hollywood Actor Liam Neeson has been spotted in a Belfast shopping centre, filming scenes from upcoming romantic drama ‘Normal People’.
The Northern Ireland born actor spent the morning filming inside a coffee shop at the Forestside retail complex with fans taking to social media in excitement.
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‘Normal People’ It is written by award-winning Northern Irish playwright Owen McCafferty, making his feature-writing debut.
Other Hollywood superstars including Jude Law, Kenneth Branagh, Judi Dench, Blake Lively, Ruth Wilson, Michael Cain, Bill Nighy, Adrian Dunbar and Jonathan Rhys Myers are all allegedly in the Republic or North Ireland working on different projects.
Thousands of people took to the streets of Belfast support the LGBT+ in the largest cross-community event in Northern Ireland. Belfast Pride parade, now in it’s 27th year the theme for this years parade was ‘Come Out For Change’.
While unlike the Republic of Ireland, Here in Northern Ireland there has been little or no progress on the issues that affect the LGBT community including Homophobia, Transphobia, Bullying, Gender Recognition Rights, Fertility Rights, Mental Health and Marriage Equality.
Speaking to the Belfast Telegraph, Patrick Corrigan, Northern Ireland director of Amnesty International, said the march is still very much a protest in Belfast.
"Pride is always the most colourful day of the year in Belfast. This year it is bigger and brighter than ever," he said.
Northern Ireland is the only part of the UK where same-sex marriage is not recognised.
The Police Service of Northern Ireland (PSNI) also took part in Belfast Pride for second time in uniform joining cross-border counterparts from Garda Síochána.
A serving police officer, said Pride 2017 was a highlight for many of his colleagues;
"Many of the PSNI LGBT Network have said that the public's reaction was one of the stand-out moments of their careers within the PSNI, and some of those officers are quite senior."
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